Clarity
Weekly Build Guide · Week 1

Buyer 2

Ten cards a day — build, stage, launch. Every setting, every paste, one page.

10 / day · Mon–Fri50 totalYour assigned profile, every build
i.

Your week

One pod per day — three angles, ten creatives. It rotates so you run every angle by Friday. Work each day's cards top to bottom.

Mon
B
7s · 3v
Tue
C
6s · 4v
Wed
A
7s · 3v
Thu
B
6s · 4v
Fri
C
7s · 3v
ii.

The four recipes

Every card below names its recipe. Click a recipe to expand the exact button order. = spends credits — pause before clicking.

Static (Classic mode)
1
Open. Sidebar Create → Image Studio → New → your assigned profile. Toggle top-right to Classic.
2
Set the chips. Everything in the card's chip row: model, 1 concept, Square only, 2K, Mode, Layout, Angle picker, CTA Approach. Copy Length = Mix, Logo = Include.
3
Paste. Campaign Name → the Copy button on the card. Strategy box → the Ad brief Copy button.
4
Generate. Auto-Generate.
5
Stage. Step 4 Review & Stage → Stage. Counter stuck on 0/1? Reload — it's usually done.
Character video (Solo Selfie · Green Screen)
1
Open. Video Studio → New → paste Campaign Name → profile → Format per card.
2
Scene Setup. Set the card's chips (Style, 9:16, Standard, Accent, Mood) → paste Character Description.
3
Reference images. Generate 3 Reference Images.
4
Pick + script. Choose the best image → Continue to Script → Paste Own → paste the Script block → set the model in the picker (per card — the default is wrong).
5
Generate. Bulk Generate → check the £ estimate → start.
6
Export. Step 4 → stage. Build the whole video in one sitting — leaving mid-draft can lock you out.
Voiceover + B-Roll
1
Open. Video Studio → New → paste Campaign Name → Format = Voiceover + B-Roll → Create Campaign & Continue.
2
Script. Paste Own → paste the Script block → Total Length 15s.
3
Voiceover. Pick gender + British accent → Generate voiceover.
4
B-Roll. Each slot → Pick clip → library → filter Brand / Screen-Rec. The business running — no faces performing.
5
Export. Step 5 → stage. Model is already right — don't touch it.
Text + B-Roll
1
Open. Video Studio → New → paste Campaign Name → Format = Text + B-Roll → continue.
2
Setup. Caption Style = Overlay, audio minimal.
3
B-Roll. Hand-pick library clips — Brand / Screen-Rec, business running.
4
Layout. Paste the Text cards block — one card per line. Card 5 is the thesis: make it biggest, hold it longest.
5
Export. Stage. Model stays on the default.
Launch (end of each day)
1
Group by ad set. Every card names its ad set (top-right). Cells in the same ad set share copy ON PURPOSE — launching them together stops them fighting each other in the auction. You'll launch ~4 ad sets a day.
2
Upload. Sidebar Upload — your staged creatives are waiting. Select today's batch.
3
Target. Platform = Meta · your assigned ad account + profile · campaign = this week's test campaign · ad set = the name on the card (create it if it's the first cell of that set). Budget: the per-creative amount Sachit set, equal across all — this is a test, nothing gets favoured.
4
Launch. Launch → then Review Queue → approve your own package.
5
Tick the cards. Check each card's box as it goes live — the day counter tracks you to 10/10.
iii.

Your cards

Each card = one creative. Chips are the settings to click. Copy buttons give the exact text for each field — paste, don't retype, don't reword.

Campaign Name = the card's ID. Every single build. It's how results map back — the first Copy button on every card is that name.
Mon7 static · 3 videoPod B
B-AB-S04StaticAnti-bank · H2Recipe: Static (Classic)  Â·  Ad set: W1-AB-H2
Model: GPT Image 2.0Layout: H ComparisonAngle picker: us-vs-them / contrarianMode: MixCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-AB-S04
Ad brief → Strategy box
HEADLINE: £7k or £50k, same accounts. Depends who's reading them.
SUPPORT: Banks price the file. Lenders here read the business.
CTA TEXT: See your number
Use this copy exactly as written — do not reword.
B-AB-S09StaticAnti-bank · H3Recipe: Static (Classic)  Â·  Ad set: W1-AB-H3
Model: GPT Image 2.0Layout: P WarningAngle picker: us-vs-them / contrarianMode: MixCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-AB-S09
Ad brief → Strategy box
HEADLINE: The bank reads your credit file. We read your order book.
SUPPORT: That's the whole difference. Same business, different lens — see your number.
CTA TEXT: See your number
Use this copy exactly as written — do not reword.
B-GS-S01StaticGovt-scheme/£250k · H1Recipe: Static (Classic)  Â·  Ad set: W1-GS-H1
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: testimonialMode: Match Winners · 30dCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-GS-S01
Ad brief → Strategy box
HEADLINE: 2,400 businesses got backed while everyone assumed it was gone.
SUPPORT: A government-backed lending scheme is still live. Trading 12+ months? Check your eligibility in a minute.
CTA TEXT: Check eligibility
Use this copy exactly as written — do not reword.
B-GS-S06StaticGovt-scheme/£250k · H2Recipe: Static (Classic)  Â·  Ad set: W1-GS-H2
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: testimonialMode: Match Winners · 30dCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-GS-S06
Ad brief → Strategy box
HEADLINE: If you qualify, you could be eligible for up to £250k.
SUPPORT: Through a government-backed scheme — lenders make the decision. Twelve months trading and decent turnover is the whole checklist.
CTA TEXT: Check eligibility
Use this copy exactly as written — do not reword.
B-GS-S11StaticGovt-scheme/£250k · H3Recipe: Static (Classic)  Â·  Ad set: W1-GS-H3
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: testimonialMode: Match Winners · 30dCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-GS-S11
Ad brief → Strategy box
HEADLINE: If you've traded twelve months, you're probably eligible to apply.
SUPPORT: The government-backed scheme most owners think ended. Up to £250k available through it — checked in about a minute.
CTA TEXT: Check eligibility
Use this copy exactly as written — do not reword.
B-PA-S02StaticPre-approved · H1Recipe: Static (Classic)  Â·  Ad set: W1-PA-H1
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: problem-solutionMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-PA-S02
Ad brief → Strategy box
HEADLINE: £75k. That's the kind of figure businesses like yours pre-qualify for.
SUPPORT: A real estimate worked out from turnover — not spam. See yours in 60 seconds.
CTA TEXT: See your figure
Use this copy exactly as written — do not reword.
B-PA-S07StaticPre-approved · H3Recipe: Static (Classic)  Â·  Ad set: W1-PA-H3
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: problem-solutionMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-PA-S07
Ad brief → Strategy box
HEADLINE: If you turn over £250k, your figure's probably bigger than you think.
SUPPORT: An estimate based on the business you actually run. One minute to see it.
CTA TEXT: See your figure
Use this copy exactly as written — do not reword.
B-GS-V01VideoGovt-scheme/£250k · Solo SelfieRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-GS-VID
Format: Solo SelfieImage Style: UGC/SelfieAspect: 9:16Scene Mode: StandardAccent: EssexMood: AuthoritativeModel — set at Script step: Veo 3.1 Fast
Campaign Name → name field
B-GS-V01
Character Description → Scene Setup
UK small-business owner, late 30s, in their work van or kitchen, mid-workday. Found this scheme ten minutes ago and is telling a mate. Slightly sceptical but convinced enough to share. Phone at arm's length. Not presenting — relaying.
Script (Paste Own) → Script step
So apparently there's a government-backed lending scheme that's live right now — and nobody I know had heard of it.
Everyone assumes that support ended with Covid.
Here's the bit that got me. Trading twelve months, decent turnover — that's the whole checklist to apply. Qualify, and lenders on the scheme go up to two hundred and fifty grand. Their call, but the door's open.
Checking eligibility took me about a minute. Link's below.

After pasting the script, set the video model to Veo 3.1 Fast in the Script-step picker — the default is wrong for this format.

B-GS-V06VideoGovt-scheme/£250k · Text+B-RollRecipe: Text + B-Roll  Â·  Ad set: W1-GS-VID
Format: Text + B-RollCaption Style: OverlayModel: Seedance 1.5 (default — leave it)B-roll: library · Brand / Screen-Rec · business running
Campaign Name → name field
B-GS-V06
Text cards (one per line — card 5 is the thesis: biggest, longest hold) → Layout step
A government-backed lending scheme.
Still live. Right now.
Trading 12+ months?
Decent turnover?
Eligible for up to £250k.
Check eligibility — 1 minute.
B-PA-V03VideoPre-approved · Text+B-RollRecipe: Text + B-Roll  Â·  Ad set: W1-PA-VID
Format: Text + B-RollCaption Style: OverlayModel: Seedance 1.5 (default — leave it)B-roll: library · Brand / Screen-Rec · business running
Campaign Name → name field
B-PA-V03
Text cards (one per line — card 5 is the thesis: biggest, longest hold) → Layout step
“You qualify!” — usually spam.
This one showed the maths.
£75k, estimated from turnover.
A real figure. Not a guess.
Calculated from YOUR takings.
See your figure — 60 seconds.
Tue6 static · 4 videoPod C
C-NCC-S02StaticNo-credit-check · H1Recipe: Static (Classic)  Â·  Ad set: W1-NCC-H1
Model: GPT Image 2.0Layout: T AdvertorialAngle picker: contrarianMode: Match Winners · 30dCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-NCC-S02
Ad brief → Strategy box
HEADLINE: Your credit score isn't why the bank said no.
SUPPORT: Lenders here read takings and trading history — not just the file. Soft check, no mark.
CTA TEXT: Check without a mark
Use this copy exactly as written — do not reword.
C-NCC-S07StaticNo-credit-check · H2Recipe: Static (Classic)  Â·  Ad set: W1-NCC-H2
Model: GPT Image 2.0Layout: T AdvertorialAngle picker: contrarianMode: Match Winners · 30dCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-NCC-S07
Ad brief → Strategy box
HEADLINE: What lenders actually read might surprise you.
SUPPORT: Turnover. Cashflow. Trading history. Your score matters less than you've been told.
CTA TEXT: Check without a mark
Use this copy exactly as written — do not reword.
C-NCC-S12StaticNo-credit-check · H3Recipe: Static (Classic)  Â·  Ad set: W1-NCC-H3
Model: GPT Image 2.0Layout: T AdvertorialAngle picker: contrarianMode: Match Winners · 30dCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-NCC-S12
Ad brief → Strategy box
HEADLINE: A dip in your score doesn't disqualify you.
SUPPORT: If the business is trading well, that's what gets read. Check without touching your file.
CTA TEXT: Check without a mark
Use this copy exactly as written — do not reword.
C-SP-S05StaticSocial-proof · H2Recipe: Static (Classic)  Â·  Ad set: W1-SP-H2
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: testimonialMode: MixCTA Approach: SocialConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-SP-S05
Ad brief → Strategy box
HEADLINE: The people the bank passed on. Now funded.
SUPPORT: 2,400 of them last quarter. Businesses like yours, not stock photos.
CTA TEXT: See if you qualify
Use this copy exactly as written — do not reword.
C-TO-S03StaticTurnover £250k+ · H1Recipe: Static (Classic)  Â·  Ad set: W1-TO-H1
Model: GPT Image 2.0Layout: Q PollAngle picker: us-vs-themMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-TO-S03
Ad brief → Strategy box
HEADLINE: Turning over £250k+? You're likely pre-qualified.
SUPPORT: Terms the high street won't quote, decided on the business — not the box.
CTA TEXT: See your terms
Use this copy exactly as written — do not reword.
C-TO-S08StaticTurnover £250k+ · H3Recipe: Static (Classic)  Â·  Ad set: W1-TO-H3
Model: GPT Image 2.0Layout: N Quote-ResultAngle picker: us-vs-themMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-TO-S08
Ad brief → Strategy box
HEADLINE: Over £250k and still queuing at the bank?
SUPPORT: You've outgrown that bracket. See what your tier actually gets.
CTA TEXT: See your terms
Use this copy exactly as written — do not reword.
C-NCC-V02VideoNo-credit-check · Solo SelfieRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-NCC-VID
Format: Solo SelfieImage Style: UGC/SelfieAspect: 9:16Scene Mode: StandardAccent: EssexMood: EmpatheticModel — set at Script step: Veo 3.1 Fast
Campaign Name → name field
C-NCC-V02
Character Description → Scene Setup
Owner in the shop back-room after close. The bank said no last month; they just found out what these lenders actually read instead. Relieved, matter-of-fact, telling it straight into their phone.
Script (Paste Own) → Script step
Your credit score isn't why the bank said no.
They price the file — one dip and the computer stops reading.
These lenders read the business instead. Takings, cashflow, trading history. Soft check, so nothing touches your file.
Check without leaving a mark. Link below.

After pasting the script, set the video model to Veo 3.1 Fast in the Script-step picker — the default is wrong for this format.

C-NCC-V07VideoNo-credit-check · Green ScreenRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-NCC-VID
Format: Green ScreenImage Style: ProfessionalAspect: 9:16Scene Mode: StandardAccent: EssexMood: EmpatheticModel — set at Script step: Veo 3.1
Campaign Name → name field
C-NCC-V07
Character Description → Scene Setup
Owner in the shop back-room after close. The bank said no last month; they just found out what these lenders actually read instead. Relieved, matter-of-fact, telling it straight into their phone.
Script (Paste Own) → Script step
Your credit score isn't why the bank said no.
They price the file — one dip and the computer stops reading.
These lenders read the business instead. Takings, cashflow, trading history. Soft check, so nothing touches your file.
Check without leaving a mark. Link below.

After pasting the script, set the video model to Veo 3.1 in the Script-step picker — the default is wrong for this format.

C-SP-V01VideoSocial-proof · Solo SelfieRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-SP-VID
Format: Solo SelfieImage Style: UGC/SelfieAspect: 9:16Scene Mode: StandardAccent: EssexMood: FriendlyModel — set at Script step: Veo 3.1 Fast
Campaign Name → name field
C-SP-V01
Character Description → Scene Setup
Café or trades owner on a break outside their own premises. Three other locals used it, so they checked it too. Neighbourly, credible, unpolished.
Script (Paste Own) → Script step
Two thousand four hundred UK businesses got funded last quarter. Just last quarter.
Most owners still assume it's a queue and a 'no'.
Cafés, contractors, hauliers — real trades, real amounts, funded while the bank was still scheduling callbacks.
See if you qualify. Link's below.

After pasting the script, set the video model to Veo 3.1 Fast in the Script-step picker — the default is wrong for this format.

C-TO-V04VideoTurnover £250k+ · Green ScreenRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-TO-VID
Format: Green ScreenImage Style: ProfessionalAspect: 9:16Scene Mode: StandardAccent: EssexMood: AuthoritativeModel — set at Script step: Veo 3.1
Campaign Name → name field
C-TO-V04
Character Description → Scene Setup
Established business owner, smart-casual, quiet office. Understated; speaks like someone whose time is expensive. Zero hype.
Script (Paste Own) → Script step
If you're turning over two-fifty plus, why are you being underwritten like a startup?
The high street runs everyone through the same small-business box.
Past that turnover you're a different tier — terms they don't quote, decisions made on the business, priority handling.
See what your tier gets. Link below.

After pasting the script, set the video model to Veo 3.1 in the Script-step picker — the default is wrong for this format.

Wed7 static · 3 videoPod A
A-RF-S03StaticRisk-free · H1Recipe: Static (Classic)  Â·  Ad set: W1-RF-H1
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: problem-solutionMode: Match Winners · 30dCTA Approach: Risk-FreeConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-RF-S03
Ad brief → Strategy box
HEADLINE: Picture £50k in the account by Friday.
SUPPORT: Check your number in 60 seconds — no hard search, no obligation, no calls. Walk away if it's not right.
CTA TEXT: Check your number
Use this copy exactly as written — do not reword.
A-RF-S08StaticRisk-free · H2Recipe: Static (Classic)  Â·  Ad set: W1-RF-H2
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: problem-solutionMode: Match Winners · 30dCTA Approach: Risk-FreeConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-RF-S08
Ad brief → Strategy box
HEADLINE: What would £50k unlock this quarter?
SUPPORT: See your figure first. Decide after. Checking leaves no mark on your credit file.
CTA TEXT: Check your number
Use this copy exactly as written — do not reword.
A-RF-S13StaticRisk-free · H3Recipe: Static (Classic)  Â·  Ad set: W1-RF-H3
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: problem-solutionMode: Match Winners · 30dCTA Approach: Risk-FreeConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-RF-S13
Ad brief → Strategy box
HEADLINE: If you turn over £10k a month, you can check your number today.
SUPPORT: Soft check only. See the offer, sign nothing.
CTA TEXT: Check your number
Use this copy exactly as written — do not reword.
A-SPD-S04StaticSpeed · H2Recipe: Static (Classic)  Â·  Ad set: W1-SPD-H2
Model: Nano Banana ProLayout: K AspirationalAngle picker: problem-solutionMode: MixCTA Approach: UrgencyConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-SPD-S04
Ad brief → Strategy box
HEADLINE: Monday apply, Tuesday offer, Wednesday funds. It can run exactly like that.
SUPPORT: Day by day, that's the fast lane. Check your number before the deadline does.
CTA TEXT: Start today
Use this copy exactly as written — do not reword.
A-SPD-S09StaticSpeed · H3Recipe: Static (Classic)  Â·  Ad set: W1-SPD-H3
Model: GPT Image 2.0Layout: Q PollAngle picker: problem-solutionMode: MixCTA Approach: UrgencyConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-SPD-S09
Ad brief → Strategy box
HEADLINE: The bank's six weeks. This can be days.
SUPPORT: Same application, different clock. If it's needed this week, start today.
CTA TEXT: Start today
Use this copy exactly as written — do not reword.
A-TM-S01StaticTestimonial · H1Recipe: Static (Classic)  Â·  Ad set: W1-TM-H1
Model: GPT Image 2.0Layout: N Quote-ResultAngle picker: testimonialMode: MixCTA Approach: SocialConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-TM-S01
Ad brief → Strategy box
HEADLINE: £50k landing within 48 hours. Hard to believe until you see it.
SUPPORT: The kind of turnaround owners report through the panel. Soft check, no drama.
CTA TEXT: See your figure
Use this copy exactly as written — do not reword.
A-TM-S06StaticTestimonial · H2Recipe: Static (Classic)  Â·  Ad set: W1-TM-H2
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: testimonialMode: MixCTA Approach: SocialConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
A-TM-S06
Ad brief → Strategy box
HEADLINE: Some don't believe it until it hits the account.
SUPPORT: Real businesses, real figures, days not weeks. See your own figure.
CTA TEXT: See your figure
Use this copy exactly as written — do not reword.
A-RF-V03VideoRisk-free · VO+B-RollRecipe: Voiceover + B-Roll  Â·  Ad set: W1-RF-VID
Format: Voiceover + B-RollTotal Length: 15sVoice: Male or Female · BritishModel: Kling Pro (default — leave it)B-roll: library · Brand / Screen-Rec
Campaign Name → name field
A-RF-V03
Script (Paste Own) → Script step
So the bank offered a mate of mine seven grand. Seven.
Same business, same accounts — he needed fifty for stock and they wouldn't move.
He checked one of these lender panels instead. Soft check, nothing signed, saw fifty thousand on the screen and could've walked away right there.
Costs nothing to look. Link's below.
A-RF-V08VideoRisk-free · Green ScreenRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-RF-VID
Format: Green ScreenImage Style: ProfessionalAspect: 9:16Scene Mode: StandardAccent: EssexMood: ReassuringModel — set at Script step: Veo 3.1
Campaign Name → name field
A-RF-V08
Character Description → Scene Setup
UK small-business owner, late 30s, in their kitchen mid-morning. They checked their own number ten minutes ago after a mate's bank story. Slightly surprised, telling a friend. Phone at arm's length, framing imperfect — relaying, not presenting.
Script (Paste Own) → Script step
So the bank offered a mate of mine seven grand. Seven.
Same business, same accounts — he needed fifty for stock and they wouldn't move.
He checked one of these lender panels instead. Soft check, nothing signed, saw fifty thousand on the screen and could've walked away right there.
Costs nothing to look. Link's below.

After pasting the script, set the video model to Veo 3.1 in the Script-step picker — the default is wrong for this format.

A-TM-V02VideoTestimonial · VO+B-RollRecipe: Voiceover + B-Roll  Â·  Ad set: W1-TM-VID
Format: Voiceover + B-RollTotal Length: 15sVoice: Male or Female · BritishModel: Kling Pro (default — leave it)B-roll: library · Brand / Screen-Rec
Campaign Name → name field
A-TM-V02
Script (Paste Own) → Script step
Fifty grand inside forty-eight hours. That's the kind of turnaround that gets owners talking.
Most have stopped asking banks — six weeks of forms to get told no.
Through a lender panel it runs differently. Soft search, see the number, and funding can land in days — not another quarter.
Your figure's a minute away. Link below.
Thu6 static · 4 videoPod B
B-AB-S02StaticAnti-bank · H1Recipe: Static (Classic)  Â·  Ad set: W1-AB-H1
Model: GPT Image 2.0Layout: D Before/AfterAngle picker: us-vs-them / contrarianMode: MixCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-AB-S02
Ad brief → Strategy box
HEADLINE: The bank saw risk. His takings said otherwise.
SUPPORT: £7k from the bank, £50k offered elsewhere — same accounts, read properly. See what yours say.
CTA TEXT: See your number
Use this copy exactly as written — do not reword.
B-AB-S07StaticAnti-bank · H3Recipe: Static (Classic)  Â·  Ad set: W1-AB-H3
Model: GPT Image 2.0Layout: H ComparisonAngle picker: us-vs-them / contrarianMode: MixCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-AB-S07
Ad brief → Strategy box
HEADLINE: The bank reads your credit file. We read your order book.
SUPPORT: That's the whole difference. Same business, different lens — see your number.
CTA TEXT: See your number
Use this copy exactly as written — do not reword.
B-GS-S04StaticGovt-scheme/£250k · H1Recipe: Static (Classic)  Â·  Ad set: W1-GS-H1
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: testimonialMode: Match Winners · 30dCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-GS-S04
Ad brief → Strategy box
HEADLINE: 2,400 businesses got backed while everyone assumed it was gone.
SUPPORT: A government-backed lending scheme is still live. Trading 12+ months? Check your eligibility in a minute.
CTA TEXT: Check eligibility
Use this copy exactly as written — do not reword.
B-GS-S09StaticGovt-scheme/£250k · H2Recipe: Static (Classic)  Â·  Ad set: W1-GS-H2
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: testimonialMode: Match Winners · 30dCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-GS-S09
Ad brief → Strategy box
HEADLINE: If you qualify, you could be eligible for up to £250k.
SUPPORT: Through a government-backed scheme — lenders make the decision. Twelve months trading and decent turnover is the whole checklist.
CTA TEXT: Check eligibility
Use this copy exactly as written — do not reword.
B-GS-S14StaticGovt-scheme/£250k · H3Recipe: Static (Classic)  Â·  Ad set: W1-GS-H3
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: testimonialMode: Match Winners · 30dCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-GS-S14
Ad brief → Strategy box
HEADLINE: If you've traded twelve months, you're probably eligible to apply.
SUPPORT: The government-backed scheme most owners think ended. Up to £250k available through it — checked in about a minute.
CTA TEXT: Check eligibility
Use this copy exactly as written — do not reword.
B-PA-S05StaticPre-approved · H2Recipe: Static (Classic)  Â·  Ad set: W1-PA-H2
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: problem-solutionMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
B-PA-S05
Ad brief → Strategy box
HEADLINE: Check what you'd qualify for. Sixty seconds.
SUPPORT: The figure's calculated from your takings, not invented. Look before you decide anything.
CTA TEXT: See your figure
Use this copy exactly as written — do not reword.
B-AB-V03VideoAnti-bank · Text+B-RollRecipe: Text + B-Roll  Â·  Ad set: W1-AB-VID
Format: Text + B-RollCaption Style: OverlayModel: Seedance 1.5 (default — leave it)B-roll: library · Brand / Screen-Rec · business running
Campaign Name → name field
B-AB-V03
Text cards (one per line — card 5 is the thesis: biggest, longest hold) → Layout step
The bank said £7k.
He got £50k.
Same accounts.
The bank read the file.
The lender read the order book.
See what yours say.
B-GS-V04VideoGovt-scheme/£250k · VO+B-RollRecipe: Voiceover + B-Roll  Â·  Ad set: W1-GS-VID
Format: Voiceover + B-RollTotal Length: 15sVoice: Male or Female · BritishModel: Kling Pro (default — leave it)B-roll: library · Brand / Screen-Rec
Campaign Name → name field
B-GS-V04
Script (Paste Own) → Script step
So apparently there's a government-backed lending scheme that's live right now — and nobody I know had heard of it.
Everyone assumes that support ended with Covid.
Here's the bit that got me. Trading twelve months, decent turnover — that's the whole checklist to apply. Qualify, and lenders on the scheme go up to two hundred and fifty grand. Their call, but the door's open.
Checking eligibility took me about a minute. Link's below.
B-GS-V09VideoGovt-scheme/£250k · Solo SelfieRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-GS-VID
Was a Cloner cell — build as Solo Selfie instead. Cloner needs a proven source video that doesn't exist yet.
Format: Solo SelfieImage Style: UGC/SelfieAspect: 9:16Scene Mode: StandardAccent: EssexMood: AuthoritativeModel — set at Script step: Veo 3.1 Fast
Campaign Name → name field
B-GS-V09
Character Description → Scene Setup
UK small-business owner, late 30s, in their work van or kitchen, mid-workday. Found this scheme ten minutes ago and is telling a mate. Slightly sceptical but convinced enough to share. Phone at arm's length. Not presenting — relaying.
Script (Paste Own) → Script step
So apparently there's a government-backed lending scheme that's live right now — and nobody I know had heard of it.
Everyone assumes that support ended with Covid.
Here's the bit that got me. Trading twelve months, decent turnover — that's the whole checklist to apply. Qualify, and lenders on the scheme go up to two hundred and fifty grand. Their call, but the door's open.
Checking eligibility took me about a minute. Link's below.

After pasting the script, set the video model to Veo 3.1 Fast in the Script-step picker — the default is wrong for this format.

B-PA-V01VideoPre-approved · Solo SelfieRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-PA-VID
Format: Solo SelfieImage Style: UGC/SelfieAspect: 9:16Scene Mode: StandardAccent: EssexMood: ConfidentModel — set at Script step: Veo 3.1 Fast
Campaign Name → name field
B-PA-V01
Character Description → Scene Setup
Owner at their desk, paperwork around. Ignored the 'you qualify' message for a week, finally checked, saw a calculated figure. A sceptic converted — showing the maths, not hyping.
Script (Paste Own) → Script step
There was a real number sitting there — seventy-five grand, worked out from the turnover.
I ignored it at first. 'You qualify!' usually means spam.
This one showed the maths — the estimate comes off your takings, checked in about sixty seconds, nothing signed, lender confirms the final figure.
See your figure. Link's below.

After pasting the script, set the video model to Veo 3.1 Fast in the Script-step picker — the default is wrong for this format.

Fri7 static · 3 videoPod C
C-NCC-S05StaticNo-credit-check · H1Recipe: Static (Classic)  Â·  Ad set: W1-NCC-H1
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: contrarianMode: Match Winners · 30dCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-NCC-S05
Ad brief → Strategy box
HEADLINE: Your credit score isn't why the bank said no.
SUPPORT: Lenders here read takings and trading history — not just the file. Soft check, no mark.
CTA TEXT: Check without a mark
Use this copy exactly as written — do not reword.
C-NCC-S10StaticNo-credit-check · H2Recipe: Static (Classic)  Â·  Ad set: W1-NCC-H2
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: contrarianMode: Match Winners · 30dCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-NCC-S10
Ad brief → Strategy box
HEADLINE: What lenders actually read might surprise you.
SUPPORT: Turnover. Cashflow. Trading history. Your score matters less than you've been told.
CTA TEXT: Check without a mark
Use this copy exactly as written — do not reword.
C-NCC-S15StaticNo-credit-check · H3Recipe: Static (Classic)  Â·  Ad set: W1-NCC-H3
Model: GPT Image 2.0Layout: Y Claim-CalloutAngle picker: contrarianMode: Match Winners · 30dCTA Approach: CuriosityConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-NCC-S15
Ad brief → Strategy box
HEADLINE: A dip in your score doesn't disqualify you.
SUPPORT: If the business is trading well, that's what gets read. Check without touching your file.
CTA TEXT: Check without a mark
Use this copy exactly as written — do not reword.
C-SP-S03StaticSocial-proof · H1Recipe: Static (Classic)  Â·  Ad set: W1-SP-H1
Model: GPT Image 2.0Layout: Q PollAngle picker: testimonialMode: MixCTA Approach: SocialConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-SP-S03
Ad brief → Strategy box
HEADLINE: 2,400 UK businesses funded last quarter.
SUPPORT: Cafés, contractors, hauliers — real trades, real amounts. See if you qualify.
CTA TEXT: See if you qualify
Use this copy exactly as written — do not reword.
C-SP-S08StaticSocial-proof · H3Recipe: Static (Classic)  Â·  Ad set: W1-SP-H3
Model: GPT Image 2.0Layout: E Stat-LedAngle picker: testimonialMode: MixCTA Approach: SocialConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-SP-S08
Ad brief → Strategy box
HEADLINE: Join the 2,400 who stopped waiting on the bank.
SUPPORT: Funded last quarter while the queue stood still. Check your number.
CTA TEXT: See if you qualify
Use this copy exactly as written — do not reword.
C-TO-S01StaticTurnover £250k+ · H1Recipe: Static (Classic)  Â·  Ad set: W1-TO-H1
Model: GPT Image 2.0Layout: Z Eligibility-QuizAngle picker: us-vs-themMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-TO-S01
Ad brief → Strategy box
HEADLINE: Turning over £250k+? You're likely pre-qualified.
SUPPORT: Terms the high street won't quote, decided on the business — not the box.
CTA TEXT: See your terms
Use this copy exactly as written — do not reword.
C-TO-S06StaticTurnover £250k+ · H2Recipe: Static (Classic)  Â·  Ad set: W1-TO-H2
Model: GPT Image 2.0Layout: Q PollAngle picker: us-vs-themMode: MixCTA Approach: DirectConcepts: 1Formats: Square onlyResolution: 2K
Campaign Name → name field
C-TO-S06
Ad brief → Strategy box
HEADLINE: £250k+ turnover gets decisions made on the business, not the credit box.
SUPPORT: Priority handling for established businesses. Quietly quick.
CTA TEXT: See your terms
Use this copy exactly as written — do not reword.
C-NCC-V05VideoNo-credit-check · Text+B-RollRecipe: Text + B-Roll  Â·  Ad set: W1-NCC-VID
Format: Text + B-RollCaption Style: OverlayModel: Seedance 1.5 (default — leave it)B-roll: library · Brand / Screen-Rec · business running
Campaign Name → name field
C-NCC-V05
Text cards (one per line — card 5 is the thesis: biggest, longest hold) → Layout step
The bank read your file.
One dip. Computer says no.
These lenders read the business.
Takings. Cashflow. History.
Your score isn't the wall.
Check without a mark.
C-SP-V04VideoSocial-proof · Green ScreenRecipe: Character (Selfie / Green Screen)  Â·  Ad set: W1-SP-VID
Format: Green ScreenImage Style: ProfessionalAspect: 9:16Scene Mode: StandardAccent: EssexMood: FriendlyModel — set at Script step: Veo 3.1
Campaign Name → name field
C-SP-V04
Character Description → Scene Setup
Café or trades owner on a break outside their own premises. Three other locals used it, so they checked it too. Neighbourly, credible, unpolished.
Script (Paste Own) → Script step
Two thousand four hundred UK businesses got funded last quarter. Just last quarter.
Most owners still assume it's a queue and a 'no'.
Cafés, contractors, hauliers — real trades, real amounts, funded while the bank was still scheduling callbacks.
See if you qualify. Link's below.

After pasting the script, set the video model to Veo 3.1 in the Script-step picker — the default is wrong for this format.

C-TO-V02VideoTurnover £250k+ · VO+B-RollRecipe: Voiceover + B-Roll  Â·  Ad set: W1-TO-VID
Format: Voiceover + B-RollTotal Length: 15sVoice: Male or Female · BritishModel: Kling Pro (default — leave it)B-roll: library · Brand / Screen-Rec
Campaign Name → name field
C-TO-V02
Script (Paste Own) → Script step
If you're turning over two-fifty plus, why are you being underwritten like a startup?
The high street runs everyone through the same small-business box.
Past that turnover you're a different tier — terms they don't quote, decisions made on the business, priority handling.
See what your tier gets. Link below.
iv.

Rules of the road

Copy exactly, always. The copy is the controlled constant — layout and format are the test. Rewording quietly breaks the experiment.
Build each video in one sitting. Leaving a draft mid-build can lock you out of it.
Trust a reload over the counter. If "Generating" hangs, reload — the work is usually done.
Launch grouped by ad set, end of day. The ad-set name on each card is not a suggestion — same-copy cells in separate ad sets bid against each other and poison the data.
Equal budgets, no favourites. Every creative gets the same spend in week 1. Boosting one you like breaks the test — the data decides, not us.